Copywriting:
Crooked Media
Progressive podcast network with hundreds of millions of monthly views.
I listen to Crooked’s podcasts and pitch inspired copy that is buzzworthy, politically progressive, funny and tone-appropriate.
Flagship Pods include:
Pod Save America
Lovett or Leave It
Keep It!
Hysteria
Copy for Crooked Merch
I listen to all of Crooked’s top episodes and pitch inspired copy that is buzzworthy, politically progressive, funny and tone-appropriate.
Each podcast has a different core audience. I provide copy for a wide variety of audiences: politics nerds, pop culture aficionados, progressive activists, reality TV fans and more. This requires me to stay highly aware of the political & comedy zeitgeist on Social Media.
“Let Women Run Shit” - my product copy inspired by Crooked podcasts. See below for more examples.
Challenges:
CROOKED is a cutting-edge progressive company. It’s audience is 60% women, largely millennial, extremely politically savvy and very mindful of LGBTQ+ and BIPOC issues.
My copy must marry edgy Twitter humor with hope, awareness and positivity. Woke, but self-aware about it. Cool, but with a purpose.