Copywriting:
Willy California
Willy California Activewear is a men’s lifestyle & fashion brand. For WC, I write web & product copy and SEO-optimized lifestyle blogs.
Lifestyle Blogs
Since early 2020, I’ve written 1500 words per week for WC’s lifestyle brand, Willy Life.
70K words worth of blogs, as of late 2021.
Blogs are occasionally ghostwritten for Charles and Jeff, the founders of WC
Copy must be SEO-optimized, informative, hilarious, and drive traffic to rest of site.
Must walk tone between “masculine” but not “macho”. Intelligent and self-aware lifestyle advice that’s neither pedantic nor boring - helping build the written tone of the brand & its founders.
Broad Range of Topics
Topics range from exercise & wellness to cooking, relationships, mixology, travel, gift shopping, athletics and many more.
Requires extensive research & diligence, as well as humorist skills.